21. The Housekeeper and the Professor

By: Yko Ogawa
Rated 5 Stars
From: Library

The was a lovely little book. Very sweet, very sad.

PUBLISHER'S DESCRIPTION:
Ogawa (The Diving Pool) weaves a poignant tale of beauty, heart and sorrow in her exquisite new novel. Narrated by the Housekeeper, the characters are known only as the Professor and Root, the Housekeepers 10-year-old son, nicknamed by the Professor because the shape of his hair and head remind the Professor of the square root symbol. A brilliant mathematician, the Professor was seriously injured in a car accident and his short-term memory only lasts for 80 minutes. He can remember his theorems and favorite baseball players, but the Housekeeper must reintroduce herself every morning, sometimes several times a day. The Professor, who adores Root, is able to connect with the child through baseball, and the Housekeeper learns how to work with him through the memory lapses until they can come together on common ground, at least for 80 minutes. In this gorgeous tale, Ogawa lifts the window shade to allow readers to observe the characters for a short while, then closes the shade.

22. But Wait . . There's More

By:  Tony Robbins
Rated 4 starsFrom:  Library

PUBLISHER'S DESCRIPTION:
Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business—one that markets the world's most outrageous products using the most outrageous tactics.

Don't let the kitschy exterior fool you: behind the laughable demonstrations, goofy grins, and cheesy dialogue lies an industry larger than the film and music industries combined. The first book of its kind, But Wait . . . There's More! exposes the never-before-told story of the infomercial and home shopping phenomenon in all its excessive glory and its meteoric rise to become one of the most profitable businesses in America.

Along the way, Stern details the history behind the classic products and introduces readers to some of the most famous (and infamous) pitchmen and personalities in the business, including Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He also presents an in-depth look at the business behind the camera—the canny sales strategies, clever psychological tools, and occasionally questionable tactics marketers have used to get us to open up our wallets and spend, spend, spend.

Stern's eye-opening account also offers a penetrating look at how late-night television conquered the American consumer and provides insight into modern American culture: our rampant consumerism, our desire for instant riches, and our collective dream of perfect abs, unblemished skin, and gleaming white teeth. Both a compelling business story and a thoroughly entertaining piece of investigative journalism (with a touch of muckraking and social satire), But Wait . . . There's More! will ensure that you never look at those too-good-to-be-true deals the same way again.